About the Conference

The Advantage Conference is the main occasion in our annual events calendar. Run overseas, it presents the perfect opportunity for all types of travel businesses and the wider trade to come together, network, socialise and learn through the extensive programme of plenary sessions, supplier speed dating and networking activities.

From an educational aspect, the conference aims to challenge existing and inspire new ideas, increase awareness of new initiatives, and discuss key subject matters relevant to the industry we work in. Being overseas, it also gives delegates the chance to explore regions of the world and the amazing resorts that play host to us each year.

The event is suitable for both leisure and business travel-focused businesses at manager and owner level.

Take a look below at some of the highlights from the 2024 conference that took place in Cancun, Mexico.

Pushing the boundaries of conventional design, introducing fresh perspectives and innovative ideas.

Leather detail shoulder contrastic colour contour stunning silhouette working peplum. Statement buttons cover-up tweaks patch pockets perennial lapel collar flap chest pockets topline stitching cropped jacket.

Journey Reimagined

This year’s theme is ‘Journey Reimagined’, which explores the future of leisure and business travel in a world where Generation Z will comprise one-third of the workforce by 2030.

The event draws inspiration from Malta's rich history and the Maltese Swallowtail Butterfly with its vibrant colours. Malta itself has benefitted from a continued ‘journey reimagined’, blending its rich history and cultural heritage with emerging travel trends to remain a desirable destination for a diverse range of leisure and business travel visitors.

Continuing the connection with the butterfly, The Butterfly Effect, where a small action can have large consequences, symbolises the interconnectedness of the Advantage network and beyond. The conference aims to foster collaboration and networking, providing significant benefits to participating organisations and the broader travel industry.

Advantage Events Charter Conference

We are committed to delivering a sustainable conference, from making every effort to eliminate the use of single-use plastics, and greatly reducing printed material, to reviewing menu choices and offsetting emissions.

Last year we launched our ‘Events ESG Charter’ that set out a 10-point plan for us to commit to when planning our conferences. 

This forms part of our ongoing journey to challenge ourselves when it comes to embedding all elements of an ESG framework in all we do.

Advantage’s Events ESG Charter:

Bamboo or RPET lanyards, recycled for future events

Sustainable name cards and table signs

Responsible food sourcing and choices

Request suppliers consider a responsible approach to conference merchandise

Use e-programmes and QR codes for all literature

Use electronic signage

No single-use plastic

Notepads and pens only available on request, not on all tables

Offsetting the event and Advantage staff travel

Measure and look to introduce improvement metrics after each event

The Advantage Conference 2024 Highlights

Catch a glimpse of The Advantage Conference 2024 in action! Watch the highlights video to experience the best moments and memorable highlights.

Completing The First Project

Leather detail shoulder contrastic colour contour stunning silhouette working peplum. Statement buttons cover-up tweaks patch pockets perennial lapel collar flap chest pockets topline stitching cropped jacket.

© 2024 The Advantage Travel Partnership

Eagle House, c/o Regus, 167 City Rd, London EC1V 1AW

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