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The Advantage Conference 2024

We are delighted to announce that our flagship annual conference in 2024 will be hosted in Mexico!

For the first time ever, the 2024 conference will have clear sustainable goals showcasing the power of travel as a force for good and have a strong bias on ‘giving back’.

The three-night event will be hosted from 15 to 18 May 2024 at the 5-star Grand Palladium Costa Mujeres Resort and Spa, in Mexico, in partnership with the Palladium Hotel Group.

Mexico, and the Costa Mujeres region has been chosen for the conference given its prominence as a key destination for both leisure and business travel.

Julia Lo Bue-Said, CEO, Advantage Travel Partnership, comments:

“The power of travel lies in its ability to create positive change, fostering cultural understanding, promoting peace and inspiring communities worldwide, and at Advantage we want our annual conference to reflect all of this and more.

“Our members are facilitators of travel, drivers of progress, contributing to a more compassionate, interconnected and sustainable global society, and during our time together in Mexico we very much intend to focus on these key themes.

“We wanted to be ambitious about where we host delegates in 2024 and felt that it was time to take the conference long-haul again, after staging it in short-haul destinations since 2018."

About the resort

The resort, located on the Costa Mujeres beach, has an extensive range of facilities including three pools, state-of-the-art spa and seven a la carte restaurants. All conference delegates will be hosted in the resort’s junior suites.

Attendees will have the opportunity to take advantage of the whole resort, including seven à la carte restaurants, two show cooking restaurants and 24 bars, including the Xtra Time Sports Bar, and with Infinite Indulgence®, with everything included! There’s also the wonderful Zentropia spa, four pools, a stunning white powdery sand beach, lots of entertainment and activities to enjoy, as well as the Rafa Nadal Tennis academy.

The Advantage Conference 2023 Highlights

To get a feel for the conference enjoy a look back at The Advantage Conference 2023, by watching the highlights video below.