This conference has now concluded. Stay tuned for next year's destination announcement!

For the first time ever, our annual conference will have clear sustainable goals showcasing the power of travel as a force for good and have a strong bias on ‘giving back’. As part of the overall programme, delegates will have the opportunity to take part in a selection of giving back sessions that will benefit the local community in Mexico.

The three-night event will be hosted from 15 to 18 May 2024 at the 5-star Grand Palladium Costa Mujeres Resort and Spa, in Mexico, in partnership with the Palladium Hotel Group.

Mexico and the Costa Mujeres region has been chosen for the conference given its prominence as a key destination for both leisure and business travel.

In addition to a full and varied programme of plenary and breakout sessions, the conference will provide informal networking opportunities, including a welcome party and a Farewell Fiesta!

It’s set to be our best conference yet, and we cannot wait to welcome our members, business partners and friends of Advantage in May!

Julia Lo Bue-Said, CEO, Advantage Travel Partnership, comments:

“The power of travel lies in its ability to create positive change, fostering cultural understanding, promoting peace and inspiring communities worldwide, and at Advantage we want our annual conference to reflect all of this and more.

“Our members are facilitators of travel, drivers of progress, contributing to a more compassionate, interconnected and sustainable global society, and during our time together in Mexico we very much intend to focus on these key themes.

“We wanted to be ambitious about where we host delegates in 2024 and felt that it was time to take the conference long-haul again, after staging it in short-haul destinations since 2018."

About the resort

The resort, located on the Costa Mujeres beach, has an extensive range of facilities including three pools, state-of-the-art spa and seven a la carte restaurants. All conference delegates will be hosted in the resort’s junior suites.

Attendees will have the opportunity to take advantage of the whole resort, including seven à la carte restaurants, two show cooking restaurants and 24 bars, including the Xtra Time Sports Bar, and with Infinite Indulgence®, with everything included! There’s also the wonderful Zentropia spa, four pools, a stunning white powdery sand beach, lots of entertainment and activities to enjoy, as well as the Rafa Nadal Tennis academy.

2024 Highlights

To get a feel for the conference enjoy a look back at The Advantage Conference 2024, by watching the highlights video.

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