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At Advantage we believe in pushing boundaries and in a physical sense our 2014 conference sees us venturing further afield than previous years to the wholly vibrant and dynamic location that is Dubai.

As a destination Dubai never stands still and is relentlessly driven to present itself as the biggest and best, to consumers and corporate travellers alike. As you can imagine, we are looking forward to making the most of this spectacular backdrop to create an unforgettable Advantage Conference experience.

Concerning the business programme, we can, with some confidence, promise you an itinerary that delivers the high standards of excellence that are the hallmarks of Advantage events and the announcement of sporting legend Martina Navratilova as our keynote speaker is a real taste of things to come.

Recognising that the social programme is also a major element of the conference, we have created three events that are contrasting in their presentation and content but truly unforgettable in their impact – you have to remember that this is Dubai.

Finally, and recognising that this will also be an educational experience, we have created a pre- and post-conference excursion programme that will leave you with a clear understanding of what Dubai has to offer your clients.

I do hope that you are able to join us in Dubai - I can assure you that it will be an event to remember.

For information on this year's Conference Charities click here.

Julia Lo Bue-Said
Managing Director

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