Conference 2024

Our flagship annual conference in 2024 will be hosted in Mexico!

The three-night event will be hosted from 15 to 18 May 2024 at the 5-star Grand Palladium Costa Mujeres Resort and Spa, in Mexico, in partnership with the Palladium Hotel Group.

Mexico and the Costa Mujeres region have been chosen for the conference given its prominence as a key destination for both leisure and business travel.

For the first time, the 2024 conference will have clear sustainable goals showcasing the power of travel as a force for good and have a strong bias on ‘giving back’.

This year will see the coming together of two Advantage flagship events - the Independent Travel Management Company Summit (run in partnership with Advantage’s US partner, Hickory) and The Advantage Conference, bringing a greater focus on global issues, whilst also ensuring delegates leave with learnings and insights on matters impacting them and their businesses. 

And, this year’s conference theme will be "Buen Futuro – Pace, Passion, and Purpose".

"Buen Futuro – Pace, Passion, and Purpose"

Buen Futuro means Good Future, encapsulating our vision of a positive future for the travel industry and beyond, and emphasising the importance of looking forward with optimism and embracing the transformative nature of travel.


Underscores the need for agility and adaptability, in response to the dynamic nature of our industry. It's about being agile and staying ahead of the ever-evolving trends and challenges.


Highlights the essential role that enthusiasm and commitment play in driving success and innovation. It's all about harnessing the energy and dedication of our industry colleagues across the industry to propel it forward.


Speaks to the deeper motivation behind the work done across the travel sector. It's about a shared drive to make a positive impact, by fostering cultural understanding and contributing to a more sustainable global society.

Educational Insight

This year’s conference programme will be tailored to the current and future travel landscape and delivered by industry experts and evocative speakers. 

We will be bringing our delegate's extended content with the introduction of Business Travel and Leisure Travel specific mainstage content.

There will be multiple breakouts to choose from where you can learn about the practical application of AI, Social media skills, Inspirational leadership and much, much more so delegates can personalise their own conference experience.

And with three hours of formal networking through our popular speed dating activity. We listened to feedback and this year this well-attended session will take place on Day One so you can make new connections at the start of the event.

About The Conference

The Advantage Conference is the main occasion in our annual events calendar. Run overseas, it presents the perfect opportunity for all types of travel agencies and the wider trade to come together, network, socialise and learn through the extensive programme of plenary sessions, supplier speed dating and networking activities.

From an educational aspect, the conference aims to challenge existing and inspire new ideas, increase awareness of new initiatives, and discuss key subject matters relevant to the industry we work in. Being overseas, it also gives delegates the chance to explore regions of the world and the amazing resorts that play host to us each year.

The event is suitable to both leisure and business travel-focused businesses, and all level of roles, whether you are a sales consultant, manager or business owner.

Key benefits of attending The Conference:

  • A business programme tailored to the current and future travel landscape delivered by industry experts and evocative speakers. Previous speakers include Joanna Lumley, Martina Navratilova, Chris Hadfield, Chris Hoy, Jerry Springer and Ant Middleton.
  • Dedicated sessions which focus on specific travel sector needs and providing creative solutions.
  • A minimum of three hours of formal networking between agents and trade representatives through our speed dating activity.
  • A social programme that provides informal networking opportunities, including a welcome and farewell evening.
  • The opportunity to give back to the local community through a range of volunteering opportunities.
Julia Lo Bue-Said | Advantage CEO:
“The Advantage Conference is a key date in the travel industry calendar. Each year we strive to deliver top-quality speakers, engaging and thought-provoking content while hosting our delegates in dynamic and exciting destinations.

Delegate feedback is so important and essential to us in planning the event. Providing inspirational ideas and content that our members will take back and implement into their own businesses is so essential to us.”

Advantage Events Charter Conference

We are committed to delivering a sustainable conference, from making every effort to eliminate the use of single-use plastics, and greatly reducing printed material, to reviewing menu choices and offsetting emissions.

Last year we launched our ‘Events ESG Charter’ that set out a 10-point plan for us to commit to when planning our conferences. 

This forms part of our ongoing journey to challenge ourselves when it comes to embedding all elements of an ESG framework in all we do.

Advantage’s Events ESG Charter:

Bamboo or RPET lanyards, recycled for future events

Sustainable name cards and table signs

Responsible food sourcing and choices

Request suppliers consider a responsible approach to conference merchandise

Use e-programmes and QR codes for all literature

Use electronic signage

No single-use plastic

Notepads and pens only available on request, not on all tables

Offsetting the event and Advantage staff travel

Measure and look to introduce improvement metrics after each event

Grand Palladium Costa Mujeres Resort and Spa our hosts for this year’s event have their own sustainability commitment which covers all of the Palladium Hotel Group properties, you can find more here.

Take a look back at The Advantage Conference 2023

To get a feel for the conference enjoy a look back at The Advantage Conference 2023, by watching the highlights video.

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