Headline Sponsors

Carnival Corporation

World’s Leading Cruise Lines is a part of Carnival Corporation & plc, the largest cruise vacation company in the world. Our goal is to help guests experience the best vacation possible by visiting the most desirable destinations at an outstanding value across ten brands with a focus in the UK on 6 core brands. Those brands include Carnival Cruise Line, Cunard, Holland America Line, Princess Cruises, P&O Cruises and Seabourn.

Can we let you in on something? We think you ROCK! Without travel agents like you, Carnival Cruise Line wouldn’t be where it is today. We want to say a massive thank you for all you do – and for being a great partner to keep doing business with – so you can keep on rocking your clients’ world!

That’s what our Travel Agents Rock promise is all about. It’s our service to you, to show our huge appreciation for helping to make our UK business what it is. We value your partnership, so step on in and find out more. We promise an engaging, educational and exciting time.

Carnival’s Loyalty Rocks Club is an easy to earn, easy to use club that rewards you for being brilliant agent partners with a whole host of treats, from high street vouchers to holidays, gifts, experiences and more. Find out more and sign-up now at www.loyaltyrocksclub.com.

In an industry first, we have announced the launch of the Loyalty Rocks Club App, a brand new communication tool for the UK travel trade which will allow you to become more engaged with the Carnival Cruise Line International team and all things Carnival. The app will be available for Apple and Android devices on the 24th January 2018.

Loyalty Rocks Club is also home to our online training programme CCLU – Carnival Cruise Line University. From finding out who the Carnival Guest is, to discovering fun facts about the Carnival Fleet, and most importantly, how to sell Carnival to your prospective clients, it’s our one-stop fun and educational tool to really help you.

Carnival Cruise Line – “The World’s Most Popular Cruise Line” – now carries millions of passengers every year. Our newest ship, Carnival Vista debuted in 2016 and we’re building our next two ships – Carnival Horizon enters service in April 2018 and Carnival Panorama follows in 2019.

Carnival Panorama is third in the line’s highly successful Vista-class series, which are all named to reflect the connection between the vessels and the sea and highlighted by stunning indoor/outdoor spaces that create a truly unique seagoing holiday experience.

Like its name implies, Carnival Panorama will offer venues with both indoor and al fresco experiences, including the Fahrenheit 555 steakhouse, Library Bar, and Bonsai Sushi, along with open-air attractions like the SkyRide, WaterWorks, and SportSquare.



We are delighted to be headline sponsor of this year’s Advantage Conference, at such an exciting time for Cunard, Advantage and its members.

In 2018, we are investing a seven-figure sum in the creation of a new Cunard trade partnership team, with the sole focus on developing our collaborative and profitable distribution through the UK travel trade. We believe this new 20+ strong organisation will create a step change in our trade engagement, and deliver profitable growth for us and our trade partners.

With this investment in trade partnerships, there has never been a better time to talk to your guests about travelling on Cunard and one of our three Queens. Whether that’s selling an iconic Transatlantic crossing on the world’s only ocean liner, The Queen Mary 2, booking a customer on to Queen Elizabeth to experience one of our new Alaska itineraries, or sharing the wonders of a holiday on board Queen Victoria, as she sails roundtrip Southampton to one of many destinations such as the Norwegian Fjords, the Mediterranean and the Baltic’s.

Conference is a fantastic opportunity to share with you Cunard’s mission to make our guests feel special, inspired and free. To name a few include ...

- The Cunard famous White Star Service. Providing service and attention to detail which goes above and beyond expectations – with one crew member for every two guests.
- Signature Cunard experiences. Guests are invited to experience everything from our famous Afternoon Tea to our spectacular gala balls.

2018 is a key year for us to ensure our agents understand our brand and how we are stand out in the cruise market. By making our agents feel special, inspired and free will give our agents an important part of our brand story.

In September 2017, we were proud to announce that we will be adding a fourth Queen to the fleet in 2022. We look forward to sharing our plans for the new ship with you and working with you to understand how we can capitalise on this fantastic investment.

The Advantage Conference is one of the highlights of the travel year, and we know that Miami 2018 will provide us with a great opportunity to meet with some of our key agent partners and, we trust, uncover some new opportunities. We look forward to meeting with you.

Cunard Logo

Holland America Line

Together with our sister Carnival Group brands, we are delighted to be a headline sponsor at the 2018 Advantage Conference, and are looking forward to meeting many of you, our valued partners there and working with you throughout this year.

Holland America Line epitomises the ultimate in five-star worldwide travel experiences onboard a fleet of mid-sized premium ships

With the choice of brands, destinations and cruise styles we offer, the Carnival brands provide a one-stop shop for all your client's cruise needs.

Sell Holland America Line’s “Classic Style & Enriching Journeys”

Our Mid-sized “elegant ships are purposely designed to accommodate fewer guests, resulting in more space per person; while long days and overnights in the world’s most extraordinary places allow ample time for in-depth discoveries via the new Explorations Central (EXC programme).

Through enriching partnerships, guest will enjoy BBC Earth “Frozen planet” concerts and events; America’s Test Kitchen live regional cooking shows, and complimentary Digital Workshop classes. Plus fine dining and award-winning service, a range of entertainment from stage shows to classical music and BB Kings Memphis Blues.

In December 2018 a second beautiful Pinnacle-class ship Nieuw Statendam arrives cruising the Caribbean – then home-porting from Amsterdam in summer 2019 to the Fjords & Baltic

Our cruises visit every continent from Alaska to Antarctica; Asia to Australasia – with closer to home Mediterranean itineraries from Venice, Rome & Barcelona, plus Northern Europe from Amsterdam. New destinations include leisurely “Explorations Central” EXC South Pacific & Asia cruises and cultural Cuba holidays.


  • Spacious staterooms and suites, many with private balcony
  • Nearly one crew member for every two guests
  • Fine dining with casual to formal options
  • Regional culinary demonstrations, immersive destination experiences and more
  • Sumptuous Greenhouse Spa & Salon
  • Long days and overnight stays in gorgeous cities
  • Mid-sized, elegant ships - the experts in Worldwide cruises

Our Business Development Team look forward to working with you

Email: salessupport@hollandmerica.co.uk; or call 0344 338 8604

Have you completed www.halacademy.co.uk, which contains valuable tips on selling premium cruise?


POLAR Online - click here

Online training – www.halacademy.co.uk

Holland America Line Logo

Conference Essentials

Click on the buttons below to find out more about this year's conference.