Meet the speaker

Julia Lo Bue-Said

Julia became CEO of the Advantage Travel Centres group in April 2018 having previously held the role of Managing Director since July 2013. With a 28-year tenure in the business, Julia’s vision and passion for the sector have enabled her to transform the business culture to one of vigour and energy. Julia has introduced many changes across the business and the journey to transform continues. Julia believes passionately in the SME sector, and that they are the lifeblood of business.

She is one of the most high-profile leaders of the UK travel industry and is regularly invited by broadcasters and national media to comment on travel-related issues, resulting in prime-time media coverage, with the aim of creating greater visibility and increasing the voice of travel agents operating across the market. In recognition of her profile and position in the industry, in July 2023 Julia was appointed as an advisor to the UK Government’s Tourism Industry Council (TIC) Board, and as the primary voice for UK Outbound Travel.

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