Madeira will host the Advantage Conference 2020


As the conference came to a close, Advantage Travel Partnership’s CEO Julia Lo Bue-Said announced that the consortia will be heading to the Portuguese Atlantic islands of Madeira in 2020, 15 – 18 May 2020.

Comprised of four islands, the conference will be held in the archipelago’s capital city Funchal on the main island of Madeira. Advantage conference guests will be able to stay in a number of hotels situated in the coastal city.

Roberto Santa Clara, Executive Director of Madeira Promotion Bureau commented; “We are very honoured to be the 2020 host of Advantage’s conference. The Daily Telegraph named Madeira as ‘Europe’s adventure capital’, so we are looking forward to welcoming and strengthening relationships with members’ by showcasing and offering a more active experience than previous years.”

Chief Executive Officer, Julia Lo Bue-Said said: “Madeira is a new destination for us to explore and the support we’re receiving from the tourist board has been amazing. The climate allows us to consider outdoor activities as part of next year’s conference, especially when the Atlantic archipelago boasts a UNESCO World Heritage Site, The Laurel Forest of Madeira, and five nature reserves.”

“Connected to the UK by regular direct flights, Madeira’s three to four-hour flight time makes it easily accessible for our members.”

“Cadiz has been a fantastic location in which to celebrate our 40th year and we are looking forward to welcoming Advantage members in Madeira.”

Madeira, otherwise known as ‘the islands of eternal spring’, is just a short, three-and-a-half-hour flight from London. It is 741 square kilometres in size and has a population of 267K. On the same latitude as Morocco, the Atlantic archipelago has a sub-tropical climate and rich volcanic soil. Madeira has a unique eco-system and is one of the only places on the planet where banana trees grow next to vineyards. The Laurel Forest of Madeira has been named a UNESCO World Heritage Site and five areas have been declared nature reserves. The Madeira Nature Reserve covers a substantial 2/3rds of the main island, where development is prohibited.