Conference Agenda
Business Travel Sessions
The Narrator’s Prologue
Great storytelling has been around for centuries, but how can it be used in a business environment? Our session Narrator will guide you through the art of good business storytelling and the benefits it can bring.
Narrator: Jason Nash, Chief Storyteller, Travelport
Outlining the Plot
The concept of a ‘slow news day’ seems like a distant memory. But what are the key stories that you need to pay attention to? What are the hot topics that will have a serious impact on your business in 2018? An industry leader walks us through a macro view of the business travel landscape that you need to be aware of.
Moderator: Ron DiLeo, Founder and CEO of the In the Black Group
Panel: Scott Davies, CEO, Institute of Travel Management | Andy Hoskins, Editor, The Business Travel Magazine | Paul Cronje, Director, Clyde Travel Management
Telling Stories
Hear our Buyer panel share the biggest challenges facing them in 2018 and how you, the TMC community could be the hero and help them to overcome the foes at hand.
Buyer panel: Alice Linley Munro, Oil Spill Response | Rod Richardson, Wellcome | Sandra Dvorak, British Council
Coffee Break
The Story Slam
Are you on a quest to reach your target audience? In this session, we show you how to develop a compelling narrative around your brand and how to communicate this creatively to get your message across in a busy marketplace. Advantage members have a unique opportunity to shine by getting to know customers inside out, understanding their pain points and creating unique solutions to support them.
Speaker: Stan Berteloot
How to Tell the Story of You
Your corporate brand is important but what about YOU? We share how to build your own personal brand and maintain it throughout your career. Why is it important to invest in yourself? What does your social media profile say about you? How to allow your people’s individuality to shine…how to use your people to tell your story.
Speaker: Kevin Iwamoto
