Advantage asks members to reject that Zoom call, close their laptops and join them live and in person for their 2022 conference


This week members of The Advantage Travel Partnership were updated on more of the Group’s plans for its conference, taking place in Madeira from April 29th to May 2nd 2022.

The 3-night event to be hosted at the luxury 5* Savoy Palace Hotel will be one of the first major overseas travel industry events to take place since the pandemic hit in March 2020.

Julia Lo Bue-Said, CEO, Advantage Travel Partnership, said: “After two years of turmoil, the worst our industry has ever seen, we have demonstrated amazing resilience.  We are now asking our members and supplier partners to reject that Zoom call, close their laptops and join us live and in person for The Advantage Conference 2022.

“This year’s event promises to be a truly memorable event for many reasons. Not least because it will have been 3 years since our last overseas conference and therefore a great opportunity for us to reflect and move forward, to reconnect and inspire.”

“Madeira is a new destination for us as a conference destination and we will be making the most of being able to explore the breathtaking landscapes, stunning natural heritage and enjoy the local gastronomy. The tourist board has been amazingly supportive, and we can’t wait to welcome our members for what we believe will be a very special event.”

A combination of plenary sessions, workshops and speed dating with suppliers will take place over the course of the conference with presentations from the Group’s leadership team and a number of high-quality keynote speakers, who will be announced over the coming weeks. In-depth business sessions will cover key topics such as Sustainability, Wellbeing and Diversity & Inclusion.

Kelly Cookes, Leisure Director, Advantage Travel Partnership, added: “We have had a really positive response from both our leisure and global business travel members, and already have over 250 delegates registered.  Members are telling us that they are really looking forward to having the opportunity to catch up with fellow-members and industry partners after the torrid events of the last few years.

“We spend a great deal of time planning for our conferences, making sure that the-end-to-end experience for our members is a completely enriching and rewarding experience for them and this year is no exception. Madeira 2022 is sure to be one of our best conferences ever.”